2007年国外SEO高手技巧总结[英文原版]

3. Video Marketing
 
Video is huge, and will continue to grow quickly. Yahoo and YouTube average visits were between 13 to 15 minutes. Imagine getting people to watch an ad on television that long. Or what you would have to pay for that audience.
 
All it takes is a video camera or good webcam, some basic editing software, and your ready to go. Be sure to keep the video short, something that people want to learn about or that will keep them watching, and place your URL somewhere in the video. At the end of the video include a “call to action”.
 
Submit your instructional video (or whatever you choose to do) to free video publishing sites such as YouTube, Shorkle, Veoh, Furl, Bolt, MovieMasher, Zango, Badongo, MyUseNet and many others.
 
Continue to work on this and master your editing skills. Be sure to name the file with your keywords. You would be surprised how many of these video ads are showing up on the first page in normal Google searches. This will give you a great advantage over your competition if videos (or what I like to call free advertising) can be applied to your niche market.
 
 
 
4. Create a Link Building Campaign
 
If you haven’t done this yet, you are already behind. Link building is an acceptable practice if it is done the right way. Here I’ll tell you what I think is the right way.
 
You need to set some type of budget. Whether you’re an individual with one or two accounts, or an agency with dozens, you need to have some type of budget set aside for this. It can be money or it can be time.
 
Here is how I segment my campaigns;
15% – 25% to purchase 1-way back links to internal pages. Not text links. I create custom/bespoke articles that will compliment the owner’s site, and that have my keyword phrase within it as my anchor text. I also make sure that it is a relevant site to my article/anchor text.
 
25% - 30% reciprocal link exchange. Not text links. I create custom/bespoke articles that will compliment the owner’s site, and that have my keyword phrase within it as my anchor text. I also make sure that it is a relevant site to my article/anchor text.
 
25% for blogs and forums. It’s considered Guerilla Marketing. This takes a little longer because you need to establish yourself within communities and become somewhat of an authority that can post links to relevant and useful content on a site. This will attract actual traffic (and improved rankings), and also create natural back links from other end-users.
25% Use an automated tool (IBP 9.0 – Axandra) to find potential link partners.
 
Now whether you hire students to do these tasks or you do them yourself, they need to be part of your daily routine.
 
Obviously there are other considerations such as building good content that people want to link to, creating top 10 lists, how-to guides and reviews, but not all markets have the ability to do these in a relevant way. My recommendation in this type of situation, and really any others, is to do a who-is lookup and pick up the phone and start calling. These are the best kind of back links.