2007年国外SEO高手技巧总结[英文原版]

7. Basic SEO Checks
 
This is a list of basic SEO tasks that should be the first thing that you check on all of your pages. Many times I find myself looking for the more technical issues, only to find out from one of our freshman SEM’s that there was a 302 redirect rather than a 301, or worse, there was a doorway page or hidden text from a previous SEO company. So I’m including this list as a checklist for you to use.
 
Check for 302 redirects or any other redirects.
 
Check for Load Time, Browser Compatibility, Spell Check, and Link Check.
 
Check Server Headers
 
Code to Text Checker
 
Keyword Density
 
Spider Simulator
 
Plagiarism Checker
 
Atom & RSS Feed Validator
 
W3C Markup Validation Service
 
Domain Directory Checker (top 10 Directories)
 
 
 
8. Optimise Your 404 Page
 
The search engines look at traffic in their algorithms to “grade” a page. If you have a complicated URL, one that is commonly misspelled, or do something else that could endanger losing any existing links that are published out on the WWW, this is the landing page the visitor will get sent to. If it has your template and navigation from the rest of the site it will get indexed like a normal page.
 
Change your title and meta to one of your keyword strings, add an image and relative content that reflects your keywords as well. I avoid placing the actual term “404” on the page.
 
A simple ,”You have found this page in error, please select from the menu on the left side of this page” will do here, and you will retain more traffic.