2007年国外SEO高手技巧总结[英文原版]

11. Social Bookmarking
 
Wikipedia defines it this way:
 
In a social bookmarking system, users store lists of Internet resources that they find useful. These lists are either accessible to the public or a specific network, and other people with similar interests can view the links by category, tags, or even randomly. Most social bookmarking services allow users to search for bookmarks which are associated with given "tags", and rank the resources by the number of users which have bookmarked them. Many social bookmarking services also have implemented algorithms to draw inferences from the tag keywords that are assigned to resources by examining the clustering of particular keywords, and the relation of keywords to one another.
 
GaryTheScubaGuy defines it this way:
 
One of the best free ways to get links and traffic, for very little time commitment other than setup.
 
So here is how I recommend doing this.
 
Create a free account with Roboform and download their trial. (It says it will limit you but I’ve had as many as 30+ passwords created and stored in the trial version). This will allow you to quickly fill out signup forms and store passwords for the 10 Bookmark sites that I am going to be sending you to.
Within Roboform go to the custom area and put a username and password in, as well as your other information that sites usually ask for to register. This way when you are using these different bookmarks it’s a 1-click login in and becomes a relatively quick and painless procedure.
 
Establish account with these Social Bookmark Sites;
a. Digg
b. Technorati
c. Del.icio.us
d. NowPublic
e. StumbleUpon
f. BlinkList
g. Spurl
h. Furl
i. Slashdot
j. Simpy
 
IE, Firefox and most other browsers have an “add a tab” option, but I use Firefox because I can bookmark the login pages in one file, then “open all tabs” in one click. From here I click on each tab and in most cases, if you set it up right, Roboform will have already logged you in.
 
Otherwise your on the login page and by clicking on the Roboform button everything is prefilled, all you need to do is click submit (some of the bookmark sites will allow you to add their button into your browser bar, or you can get an extension from Firefox like the Digg Add-on to make things quicker).
 
Each time you publish an article put a Google Alert on a unique phrase. Each time Google sends you an alert, bookmark it on every bookmark site. This will take some getting used to, but will eventually become second-nature. Remember what I said in the beginning; “One of the best free ways to get links and traffic, for very little time commitment other than setup”.
 
When you start seeing traffic coming in and your SERPs getting better you will use the heck out of this. I’m waiting for someone to come out with software that will automate this process completely, but by the time that hits nofollows may come into play. But for the time being it works and it works well.
 
 
 
12. My Top SEM Tools
 
I have posted these on my blog, The PPC Managers Board, and even in this forum before, but I’m including them here because many have not seen it.
 
This is a comprehensive list of tools that my team and I use daily.
 
The first one, Firefox with the three extensions, are the tools that I spoke about at SES London 2007. I encourage you to install it and check it out. Its one of the better tools I have used.
 
with SEO Add-Ons (1) , (2) & (3) (Density, links, code cleaner, W3C Compliance, etc.)
 
Google Analytics - Provides deep analysis on all traffic, including paid search.
 
IBP - Several tools for checking rank positions, basic SEO page analysation and link building tools
 
WebCEO - Site optimization, promotion and analysis.
 
WeBuildPages - Free software for SEO analysation, back link & Anchor text tool.
 
Link Building 101 - Basic Link Building Instructions and Tips.
 
Link Baiting - Good Link Baiting Tutorial
 
Google Webmaster Central – Statistics, diagnostics and management of Google's crawling and indexing of your website, including Sitemap submission and reporting.
Pay Per Click Tools
 
WordTracker - Data is based on the Metacrawler and Overture search engines.
 
KeywordDiscovery - Data is based on the number of search engines.
 
Keyword Optimizer - Enter a list of keywords and this tool will remove any duplicate entries and re-order the list alphabetically.
 
Google Analytics - Provides deep analysis on all traffic, including paid search.
 
Google Suggest - As you type, Google provides the top 10 most popular keywords that begin with the keyed-in letters, in order of popularity.
 
SpyFu - Find out what competitors are biding on and estimates for the cost of PPC advertising and others bells and whistles.
 
Hittail – Finds and easily groups the actual terms being used to find your site into an excel format. Great for finding niches and long keyword strings.
 
Google Trends - Graphs historical trends of various Google searches.
 
Google Keyword Tool External - Historical trends in keyword popularity.
 
BidCenter - A good tool for comparative analysis and easy to use.
 
SEO Sleuth - Find what AOL users search for (AOL produces 2x the retail conversions as any other engine).
 
ROI Calculator - This calculator measures the ROI (return on investment) of a CPC (cost per click) campaign.